The unapologetically queer music artist, Prince Airick, has graced the internet with a new single called “GO AWF!” The track celebrates Blaqness, ballroom culture, and seeks to unify listeners through its message of embracing what makes you unique, what sparks the passion within you, and being yourself. SOULE was able to sit down with His Majesty to talk about the new music video for “GO AWF!” and his journey as an artist. Will Prince Airick become our newest gay icon?
Hello Prince Airick! Or shall we call you, Your Majesty? Thank you for taking the time to speak to SOULE, we appreciate it. How about we start with telling us a little bit about yourself?
(haha) Either is perfect and I truly appreciate you all for the love. SOULE is a movement I wanted to be apart of.
In short, my name is Prince Airick and I’m a Hip-Hop artist aiming to be the first critically-acclaimed openly gay rap superstar …
and if you dare try me, it’s not a thing to chop ya neck.
Where are you from? How old are you? When did you first start making music, and describe your journey as an artist up until this point?
I’m from Norfolk, a small town in Virginia. I’m 24 years old. I’ve been a musician since I was about 12 years old. I started off playing the clarinet, and I would compose scores for myself to perform all over my home state at solo competitions. The passion I had for music led me to picking up a mic around 17. Since then, recording has become my main form of self expression.
Going back through your YouTube channel, only one other single of yours has been posted, which was dated as uploaded 4 years ago. Since then, it seems as if much has changed: your look, your sound… Were you still making music these past 4 years? What inspired the Prince Airick persona?
Yes ! A lot definitely changed within those 4 years. I’ve been refining my skills as an artist overall. And yes, I’ve been writing nonstop. The Prince Airick persona is inspired by my thoughts as a young, African-American gay male in society. I view us as royal treasures. We can be boisterous, in-your-face masters at what we set our minds to, and if nothing else, we KNOW how to get pretty. Prince Airick embodies those characteristics and represents the Prince in all of us.
Which music artists inspire you and your music?
That’s always a terrible question for me, but only because music is my life & just depends on the vibe i’m feeling at the moment. I’m inspired by creative geniuses, mostly Rap and House music legends though.
People that have had era’s in time, y’know ? Masters at Work, Nicki Minaj, Vjuan Allure, Big Freedia… just to name a few.
Congratulations on your new single Go Awf! It’s fabulous and unapologetically queer. What’s the message that you are conveying to listeners through this song?
Thank you! I appreciate that. The message behind “GO AWF!” is simple, and that is what we have to say matters. Phrases we’ve coined and brought to life hold as much value as any other group’s cultural contributions. And whenever I hear the beat, the first thing that pops in my mind, even to this day, is “this the kinda sh*t make a b*tch go awf!” lol.
Tell us about the birth of the idea behind the concept of the music video and its connection to ballroom culture?
The ideas you see come to life are a collaborative effort between myself and my creative director Julian Ali. The concept of the video stems from my personal experiences within the ballroom community – what I’ve seen, how it works. The idea of frames came to mind considering I find the culture to be extremely artistic, and we consume most art through frames. All in all, whether you’ve been to a ball or not I wanted to make it so that within three minutes you understood the magic, art, and freedom of self-expression that happens once you enter those doors.
We really appreciate the diverse display of black and brown bodies and different body types in the music video. How important was that to you in the visual manifestation of the song Go Awf! ?
It was EXTREMELY important to me. I understand we all come in different shapes and sizes. I think that what makes us different from the person standing next to us at any given moment makes us beautiful, and I wanted everyone to have someone to connect with.
While you have many talented dancers “going awf” in the video, you don’t dance at all. Why is that?
When coming up with the concept behind the video I did a lot of studying past Royalty – their mannerisms, the way they walked, how others described the way they talked, all of which intrigued me. The main adjective I was left with to describe most of their behavior was “unbothered” which is what I wanted to convey.
Your “Go Awf!” campaign encourages your fans to send in their own videos, and every single one is reposted, is that true? Is this just your way of connecting with your fans, or is there a larger purpose to the #GoAwfChallenge?
Yes! All #GoAwfChallenge videos are reposted via PrinceAirick.com. I do look at the challenge as way to connect with fans, but there is also a greater purpose. I want to show unity. I feel like the people who enjoy this type of house music and self-expression are so spread out. The hashtag unifies us and shows others what we’re all about.
When can listeners expect more music from you?
Very soon! I’m working on finishing up my debut EP with some surprise features in and out of the scene. I want that same feeling listeners got when hearing “Go Awf!” to happen every time I drop, which takes a little time and effort. I have a lot of surprises coming up I can’t wait to reveal.
Check Out the Video Here: